[The U.S. 2026 Healthcare Cliff: When The Business Model Is The Real Risk](https://wbbsec.com/opinions-and-features/the-u-s-2026-healthcare-cliff-when-the-business-model-is-the-real-risk/)
[The U.S. 2026 Healthcare Cliff: When The Business Model Is The Real Risk](https://wbbsec.com/opinions-and-features/the-u-s-2026-healthcare-cliff-when-the-business-model-is-the-real-risk/)
In: Opinions & Features

12.29.2025 | Forbes

WBB Securities President Dr. Steve Brozak has published a new article in Forbes examining the looming expiration of enhanced Affordable Care Act subsidies and what it reveals about the broader U.S. healthcare system.

In the piece, Steve argues that the 2026 “healthcare cliff” is not simply a coverage issue, but a stress test of a system that has evolved into a complex, revenue-driven ecosystem shaped by reimbursement structures rather than outcomes.

The article explores:

  • How healthcare incentives increasingly reward chronic treatment over prevention
  • The financial pressures facing hospitals, payers, and patients
  • The implications for pharma, biotech, and healthcare innovation
  • Why policymakers face difficult tradeoffs as costs continue to rise

As healthcare spending approaches $5 trillion annually, the question is no longer whether the system is strained but whether structural change is possible.

Read the full article on Forbes: The U.S. 2026 Healthcare Cliff: When The Business Model Is The Real Risk